July 13, 2007

MemoryPress and Scrapbooking

Filed under: MemoryPress General, About our Books — jeffreyharmon @ 10:33 am

mashable logo

Mashable (currently ranked 13 among blogs worldwide) wrote a little article called: “MemoryPress Lets You Create Online Scrapbooks” early this morning. It is great to be recognized, even if MemoryPress isn’t exactly an “Online Scrapbook”.

I am not a “scrapper”. A couple years ago I made the mistake of relating what is now MemoryPress to scrapbooking. My sister corrected me, “scrapbooking is about the little bits and pieces, the glue, and the cutting. The scraping part of it makes scrapbooking fun.” Here is Wikipedia on Scrapbooking:

“Making scrapbooks is a hobby relating to pasting newspaper clippings, magazine articles, photos, usually personal, or other memorabilia into custom-decorated albums, or scrapbooks.”

Online or digital scrapbooking makes little sense to me because it takes the “scrap” out of scrapbooking, leaving us with just booking.

MemoryPress is a typesetting system, like a user-friendly version of TeX, Adobe InDesign, or QuarkXpress. MemoryPress is built to help you professionally publish your personal or family history with ease and very little cost. Because it is web-based MemoryPress allows online collaboration with your family and friends.

A few days ago Max mentioned that we seem “obsessed” with book quality, and typesetting. I told Neal that I think this is great! Other than writing your personal or family history there are just a few things that really matter when you are publishing your personal or family history. Two of those things are: how professional your personal or family history is going to look (typesetting), and how long your personal or family history is going to last (your book binding).

July 1, 2007

Bookbusters - MemoryPress Demolition 1

Filed under: MemoryPress General, About our Books — jeffreyharmon @ 12:10 am


We wanted to learn how strong our books really are. We printed a 200 page generic book on MemoryPress and put it to the test. 45 minutes in an industrial dryer!

Watching myself destroy this book was a humbling experience, I hate seeing myself on film! I kept saying to myself, “I know I am better looking than that”. haha.

Lucky for me my roommate Devin Graham is a film major here at Brigham Young University. He has created his own brand Devine Films.

He just created a 110 min “mocumentary” (pretend documentary) on dance. It won first place among 3000 contestants at iFilm.com. Here is an introduction to his documentary.

Thanks Devin for the help in creating this film!

April 27, 2007

“Better Ingredients. Better Books.”

Filed under: About our Books — jeffreyharmon @ 1:44 pm

As we have explained, we are changing iMemoryBook to MemoryPress to position ourselves as the solution to building your family library. We understand that anything going into your family library must be built to last.

Great chef’s coined the maxim, “Better ingredients. Better food.” It is simple really; the world’s best chef’s use the world’s best ingredients, making the world’s best food.

With a single adaptation Amy explained, “Better ingredients. Better books”. The phrase has stuck.. From high density acid free paper, to special glue that fuses itself to each page, your books are created with the best possible ingredients.

MemoryPress Book Ingredients:

What you see in these links is a preview of some of the sales pages we are building for MemoryPress. If you have any suggestions of how we could improve our explanations just comment below. We will take into consideration and adjust our copy for every comment.

Related Posts: Personal Publishing - World Class Typesetting

April 25, 2007

Personal Publishing - World Class Typesetting

Filed under: Technology, About our Books — neal @ 11:10 am

In changing iMemoryBook to MemoryPress, we feel that it is extremely important for those who use MemoryPress to understand the importance of typesetting your book with a real typesetting system.

“Typesetting involves the presentation of textual material in graphic form on paper or some other medium. Before the advent of desktop publishing, typesetting of printed material was produced in print shops by compositors working by hand, and later with machines.” - Wikipedia

World Class Typesetting
Three powerful typesetting systems are responsible for almost every modern book, magazine, catalog, and newspaper you have ever seen or read: TeX, Quark Xpress ($749.00 software package), and Adobe InDesign ($699.00 software package). Hiring a professional typesetter to run these systems for you would only set you back $1,000 to $2,000 per book. MemoryPress delivers the power of TeX to your family library, making it simple for you to create a book that even Gutenberg could be proud of.

History of TeX
The following brief history of TeX will educate you a little in the importance of typesetting. You will better understand why MemoryPress is the solution to building your family library, not like simple word processors and cheap book making systems.

TeX logo from WikipediaIn 1969, Professor Donald Knuth, at Stanford University, published his first book. Knuth’s publisher produced a beautifully typeset book using the classical process, called mono-type, a century old technology for laying out the text in books. Years later, in 1977, he completed the manuscript for a new volume of his book. This time Knuth decided to try out the new computerized typesetting systems. He received the galley proofs–previews of what his book would look like–and compared them to the classical book he had previously published. The galley proofs were awful. After a futile search for a computerized typesetting solution, Knuth decided to take a year off his work to create the needed solution. He got hooked and he started on a 12 year journey creating TeX, one of the world’s most stable and advanced typesetting systems. Consider the differences in the following examples from TeX and Microsoft Word.

Example 1 - Common Ligatures

Example 2 - Real Small Caps

Example 3 - Real World Example

TeX (professionally typeset) Microsoft Word (many errors)

When typesetting just one small example of words in Alice in Wonderland, note three major differences between professional typesetting, powered by TeX, and Microsoft Word. First, look carefully how TeX uses contentual intelligence to determine that a ligature is needed to combine the “f” and “i” in the word “finishing.” Second, TeX avoids placing “So” on its own line, making the sentence easier to read. Finally, TeX also produces a more balanced text block by extending the last sentence out on the final line, instead of leaving “been” hanging. Professional books are built upon this attention to balance and detail.If MS Word makes this many mistakes in a simple 86 word excerpt of Alice and Wonderland, how many mistakes are there going to be in a whole book?

Because of these and many other advanced typesetting features, TeX is used as a standard for publishing the most demanding mathematical textbooks at most of the world’s academic presses (including books published by Addison-Wesley, Cambridge University Press, and Oxford University Press). Since TeX release, other world class standards like Adobe InDesign ($699.00) have adopted TeX state of the art algorithms for creating beautifully typeset books. TeX isn’t a dinky word processor; it typesets books on a professional grade.

Although TeX has typeset millions of professional books over the years, the TeX program was too complex for most people* until now. TeX is the typesetting engine behind MemoryPress and will produce a finer typeset result than other book making systems. Why would you trust your family history with anything less than world class typesetting? MemoryPress makes you an expert typesetter without making you learn TeX. Even better, you don’t have to purchase and learn $699 to $749.00 software applications.

Are you familiar with TeX? We would love to hear your comments. Tell us what you think of this post.
* This article refers to LaTeX, a macro programming language that simplifies typesetting in TeX (at least for a programmer). Most people even think LaTeX is very difficult to learn.

April 24, 2007

Library Certified Bindings

Filed under: About our Books — jeffreyharmon @ 9:16 am

We thought that with the change of names, iMemoryBook to MemoryPress we would explain to you what it means to have a library certified binding.

When it comes to your family library, nothing is more important than knowing that your baby book, your wedding book, and every other volume you create is going to last. You can feel confident knowing that the MemoryPress bindery is one of only 30 book binderies world-wide that are library certified. MemoryPress Double-fan adhesive VS Perfect Bound

What you don’t want
Perfect Bound, not so perfect

The vast majority of Internet publishers and photobook companies use perfect bound books (e.g. Lulu, Kinkos, MyPublisher, iPhoto, and many more). Perfect bindings are cheap and even offered free by some companies like InstantPublisher. Perfect bound books are also know as the “soft cover” option, which is similar to a paperback novel or a bookstore quality binding. For visual purposes you can put a hardcover on a perfect bound book. Perfect bound is excellent for novels, magazines (e.g. National Geographic uses perfect bound), corporate reports, manuals, brochures, notepads, and annual reports; but perfect bound books are not built to last. Before MemoryPress, perfect bound books were often the only affordable option for printing a family history.

What you do want
Double-fan adhesive (MemoryPress)

MemoryPress takes books beyond simple bookstore or photobook quality. Library Certified Double-fan adhesive bindings use an emulsion copolymer of internally plasticized polyvinyl acetate adhesive (PVA). SAY THAT TEN TIMES FAST! In real people language it just means MemoryPress uses super strong glue that was formulated specifically for preservation materials that will not become brittle with age. After your book rolls off our professional press the binding must be left to dry for one day. During the drying process the glue literally fuses itself into the paper resulting in the highest possible binding strength. The increased strength of double-fan adhesive allows you to print books up to 2 inches thick! Only 30 book binderies world-wide have library certified double-fan adhesive bindings. Library certified means that each one of your family history bindings have been created following the 27 page book of library binding standards set forth by the Library Binding Institute(LBI) and the National Information Standards Organization (NISO), and approved by the American National Standards Institute (ANSI). These three organizations provided over 200 printing and binding professionals to vote on the world-wide library standard.

Library certified means your personal history, your compilation of poetry and your mom’s anniversary book will stand the test of your kids, your neighbors kids, your grandkids, and even your great-grandkids. MemoryPress is the solution to building your family library.

If you don’t think we’ve already been too wordy and want to read boring detailed and technical articles about library bindings click here.

If you have questions or comments about this post please send us a comment. We will always respond.

Related Posts: 100lb Paper

April 23, 2007

With MemoryPress comes new 100 lb. paper!

Filed under: About our Books — jeffreyharmon @ 4:48 pm

With the new name of MemoryPress, a lot of changes are going to happen.

We have decided to change our paper from the old iMemoryBook 80lb. paper to the new Mohawk 100lb. blue gloss paper. We are now the only self-publisher that uses that quality as the standard for paper.

Paper is pretty much a big deal. Paper will make up to about 90 percent of your book ingredients. I have spent some time this week learning about paper. I am going to try and explain to you a little about the paper. Hopefully you like it. But if it is boring, it is ok if you fall asleep :)

Paper Specs:

Mohawk 50/10 Gloss
Photo Quality
Green Friendly
Acid Free
Blue White Gloss (96 bright)
100lb. Text or 148 gsm
.0005 caliper
HP Indigo Certified

Photo Quality
MemoryPress uses silky smooth Mohawk 50/10 because of its polished, silken surface that provides excellent printability and how it responds to ink with a high gloss photo quality finish. It is a highly versatile coated paper that is often chosen for high quality catalogues, annual reports, and premium marketing communications. This means that MemoryPress books look great with text and photos. Mohawk 50/10 is the perfect paper for MemoryPress.

Green Friendly
MemoryPress is also a responsible choice as we use the only coated paper that has its recycled fiber content verified by Green Seal, an independent third party. 50/10’s Matte and Gloss finishes are manufactured with 15% post consumer waste fiber, which exceeds the Executive Order for recycled coated paper. (click here to learn more about Mohawk and the Environment)

Acid Free & Archival
Have you ever been at a garage sale looking for a good old book? You have probably noticed that most old novels pages have a yellowish and deteriorated look to their pages. If those pages had been acid free this yellowing process would not happen. Acid free means that your paper has been treated with an acid neutralizing solution. Mohawk 50/10 also has an acid free coating that keeps additional acid that comes from the norms of flipping pages with your fingers. 99 percent of papers these days are acid free, but we thought you might like to know what it means.

You books paper will also be archival quality. This means that your family books will be made of an especially permanent, durable acid-free paper. Archival paper is meant to be used for publications of high legal, historical, or significant value. Such paper must also be approved by the ANSI standards (see Wikipedia for more information on acid free and archival paper).

Note: In this next part I get a little technical, you don’t have to understand thickness and weight to know that you are getting great paper. Read on at your own risk of boredom ;) It put me to sleep just writing it.

Paper Weight: 100lb. text = 148 gsm
The weight of metric paper is given in grams per square meter (gsm). The weight of American is given in lb. To say “100lb. text = 148 gsm” is similar to saying “1 inch = 2.54 centimeters”. American vs. Metric. We still can’t understand why we Americans can’t make the switch to metric.

Thickness: .0005 Caliper
Caliper represents the thickness of your paper. The thickness of your paper and the weight are usually unrelated. For example: 80lb. non-gloss paper is actually thicker than 100lb. gloss. This is because the process that your paper goes through to get that glossy look compresses the paper making it thinner. 100lb. glossy paper is more dense and still 20 percent heavier than the 80lb. non gloss.

Some of you have already received your iMemoryBooks with this paper. We have been testing it off and on in the past few weeks. All and all, MemoryPress offers the best quality paper for family history book publishing on the web.

iMemoryBook.com to become MemoryPress.com

Filed under: MemoryPress General, Press Releases, Technology, About our Books — jeffreyharmon @ 4:41 pm

In 2004 we launched iMemoryBook, a simple system that allows families to turn photos and memories into hardbound books. Three years and several thousand family histories later, MemoryPress will soon replace iMemoryBook.

We just purchased www.MemoryPress.com and are getting very close to the change over. This change has been in our plan for several months now. iMemoryBook BETA 2.0 is currently being used to test and develop the MemoryPress system. The change in names is about positioning really. Over the past 3 months, we have conducted multiple surveys and have done a lot of research. MemoryPress is simply the right name for our position. MemoryPress will be the world’s first professional online typesetting system. It will be the solution to creating your family library.

New Features
We have listened carefully to requests from all of you over the past three years. Here are some new features that will be available in the MemoryPress system:

  • Microsoft Word Import.
  • flickr photo import.
  • A completely redesigned user interface (UI).
  • iMemoryBook’s 80lb paper will be improved with the 100lb paper of MemoryPress.
  • Guaranteed Library Certified Bindings on all books.
  • Multiple photo uploader.

We believe that MemoryPress will revolutionize the family and personal history genre for the next generation. From baby books to wedding stories, retirement gifts to your own life story, MemoryPress helps you compile, typeset, print, bind, and ship your creation direct to your door.

Personal & Family History Focus
With the new MS Word import finally coming to fruition our focus for the next few months will be on family and personal histories. Take a look at these stats:

  • 33 million Americans (15 percent of those surveyed) want to create a legacy to pass on to future generations.
  • 24 million Americans (11 percent of those surveyed) have already written a personal or family history.
    *thanks to MyFamily.com for the research!

We will be giving you the power to easily put that personal or family history, currently sitting in your Word document, into a professionally bound book!

Previews of the program will be posted over the coming weeks on www.MemoryPress.com. Before the official MemoryPress release date (anticipated in August 2007), FamilyLearn will announce how MemoryPress will work for existing customers and partners (personal historians, bookstores and funeral homes).

Stay tuned for further information on the world’s first online typesetting system by leaving your email at www.MemoryPress.com .

Let us know what you think. We would love to hear your comments.


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